The Events Agency

City of Sydney New Year’s Eve

 Managed the Expression of Interest process for Sydney New Year's Eve media partnerships.

Stay updated

On our events. We will inform you when the next event is on.

  • What. Sydney NYE Media Partnership EOI 2009
  • Where. Sydney
  • How. Develop and deliver NYE media sponsorship strategy and assist in securing partners
  • Who. Senior media business decision-makers

The Events Agency successfully tendered for the City of Sydney New Year’s Eve Media Partnership consultancy. Council required an experienced media and sponsorship consultancy to successfully attract media partnerships for the Sydney New Years Eve event.


We were required to research, develop, draft and run the Expression of Interest process for media partnerships for radio, print and television sponsorships of New Year’s Eve from 2009 to 2011.

In addition to preparing the pitch document, we developed and managed the approaches to the key media companies and assisted in the successful delivery of media partnerships.

As part of the pitch process, we conceived and developed a pitch video, which was distributed in a bespoke package to the CEO’s and Chairmen of all major media outlets in Australia (see photo).