The Events Agency

Chinese New Year Festival

 We delivered more than $100,000 in new cash and contra sponsorship.

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  • What. Major festival sponsorship strategy and sales
  • Where. City of Sydney
  • How. Pitch development and sales
  • Who. Mass market

We successfully tendered for the City of Sydney contract to source, contract and manage the sponsorship program of the 2009 Chinese New Year Festival. The Festival is the largest celebration of the lunar New Year outside of Asia.


We delivered more than $100,000 in cash and in-kind sponsorship in three months.